Making a listing more attractive.....with not too much $ involved.

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I'd like to know what you all use as your 'secret tactics' to grab attention of a seller when there are many items similar to yours. Also, to keep the price not TOO much :P. Me: In the title of the auction, I highlight something that makes it different (if there is something different :/) and sometimes a gallery photo. Also I sometimes try to figure out which one I click on first when I am looking at auctions. Thanks :)