Subliminal messages ! Good or bad?

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Do you think that advertisers are using subliminal messages in their advertisements? Do you think that maybe that is another reason to add to the lists of why Americans are overweight and spend more money? Do You believe that subliminal messages works, that it can alter or help your way of thinking subconsiously? That is can help you lose weight,have more self esteem,quit smoking,have a better nights sleep? Ever wonder how subliminal suggestion work? Here is an Example: Remember the "Eat Popcorn" subliminal suggestions that was displayed during the movies in the 50s? It made everyone head for the popcorn stands and the theatres could not make enough popcorn to meet the demands most times. Subliminal messages are messages recorded at a lower volume level so low that it is to inconspicuous to the normal ear. Many believe the subconscious brain can hear and recognize these messages, and takes action on them. For example, "If you wanted to have better self- esteem the subliminal messages would be , "I like myself, unconditionally. Many studies say that it is the subconsious mind controlls actions in the consious mind and that subliminal suggestion cannot make you do something against your will that you don't want, that the subliminal messages will only help you do what you already want to do, you just have to be willing to follow the suggestion that your subconsious sends to your brain. Well, to test all these theories out I went and bought a subliminal cd for weight loss, cause I figure every little bit helps. I know I won't lose any weight if I keep eating like there is no tomorrow, and continue sitting in front of the television, without any more exercise than pushing the remote buttons or surfing the net, sititng in front of my computer .That I must take active part in losing the weight. Even with the subliminal messages I will have to exercise or atleast walk to lose weight. It won't be easy but I was hoping the subliminal weight loss cd would help give my brain a much needed boost.They are many types of subliminal messages CDs out and about to ,quit smoking,relaxing,having better self-esteem,weight loss, Do you believe in the power of subliminal suggestion? Would you do it? If so why? If not why?