I got paid to tell a guy his website sucks....

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Boy this was some easy money. I ran a special for a site review for 1/2 price, one page, no word count, and a guy paid me to review his website. When I got to the site I was speachless it had the name of a program and the banner of the program. So I scroll to see what else is there .What in the world was he thinking? This is all the website had on it 10 names of programs and 10 banners to each site. No clues to what any site was about and not anything at all about him or if any of the sites were paying. I have also seen blogs that did the same thing. When will they learn that blogs and websites should be their lead to their programs like a newsletter not names and banners. An in depth discription of the site and what they can expect to get from it works a lot better. And banners mess up any website and/or blog. 1 or 2 at the bottom is all one needs. They look cheap when used within the newsletter. Read the one by our friend "old buddy" and get an idea of what I am saying. Would you visit a website or blog full of banners?