What on earth do we do when we are confident?

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Apparently confident women are intimidating to women and off putting to men so I ask you, what on earth are we to do? Is the name of the game to appear less confident in order to be more approachable or pretend to be shy in order that people around will feel more comfortable? What do you all think? I am just putting this out there... I have heard all my life - you really intimidated me...I never had enough nerve to talk to you, etc. ARe you serious?? Where does one go from here?