Dry, Cracked Feet....Gross! How can you have nice soft feet?

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There are a billion and a half products out there and just as many old wives tales about how to prevent and get rid of dry cracked feet. I try to drink lots of water and exfoliate and scrub my feet. I also use a lot of lotion or Bag Balm and white cotton socks. Nothing seems to be working, and I really want to start wearing my cute and colorful flip flops this summer. So what have you tried (or have heard of) that really works to heal those dry and cracked feet?