Advertise your website at "Pay to Click" programs ...

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Have you ever advertised your site at "Pay to Click" (PTC) programs? Are you satisfied with their services? Why do you want to advertise there? I am just wondering about this PTC programs because if it is aimed to find customers, I think it may not be a good thing because people who are clicking the websites may not be a good target market. If the reason of joining PTC programs is to increase exposure, how wide will such programs be able to give greater exposure to your website? I really appreciate your opinions and thoughts.