Sea World San Antonio--My Wallet Died There!

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Ok, so we took our little boy to Sea World San Antonio for his 5th birthday. I figured that we would spend about $300 not including tickets to the park. We were able to find some tickets with a 20% discount so we only paid $120 for the three of us. That was a great savings. So we get to the park and we are not allowed to bring anything in. No water bottles, no cups, no straws, nothing. We are not even allowed to bring in my son's snacks. I think to myself, ok it's not an issue. We can buy drinks and snacks. I mean a 20oz soda is only $1.29. WRONG!! We went to a gift shop to buy some bottled water and it was $3.23 per bottle!! A 20oz bottle of water!! So, I refused to buy it. We went to one of the many places to eat within the park and a small drink (16oz) was also $3.23! We ended up spending $30 on three kid's meals and three small drinks! And that was just breakfast. Then my son wanted a snack a few hours later. The cheapest thing we could find was some Shamu Fruit Snacks (2oz) and they were almost $3! What I don't understand is why everything had to be so expensive. They charge you almost $50 per person if you don't have a coupon just to walk through the front gate and then we ended up spending almost $200 in food/drinks alone. We had promised our son that he could get a stuffed toy Shamu before we left and it was $29.99 BEFORE taxes. We ended up not only spending the $300 in cash we took, but we maxed out 1 credit card. Has anyone else gone to Sea World and been utterly shocked by the expense of everything? Do you think the prices are fair or just too high?