Word of Mouth.....

I definitely do. One of the best examples I could give you has nothing to do with business or promotion, but I really think it's an accurate assessment of how 'Word of Mouth' really works. You ever heard a rumor going around, say, high school that someone just started on a whim or heard from someone else? Do you see how virally that rumor goes around. Sometimes, if you find something out in the morning, by the time school is out in the afternoon everyone knows the secret, too. There are definitely ways that this can be harnessed. Some business have gone to the "direct" marketing approach which leads people to recommend services to each other; there are some businesses out there who live on 'Word of Mouth' alone. This could be a very useful tool, not only in business but in other aspects of life.

I do believe the strength that there is in the WORD OF MOUTH. I am an event planner and there's a by-monthly music and poetry event I depend on mainly word of mouth to sell tickets and so far so good. SO I am an advocate for it. When you look deeper though, there is the issue of wrong and incorrect info being passed on because of human error. As they say the pen and paper never lies... so???