Google Cost Per Action (CPA) Adsense Ads vs Pay Per Click (CPC)

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Instead of the regular pay-per-click model, in which advertisers pay every time someone clicks on their ad, pay-per-action charges only when someone takes a certain action after they’ve clicked through from an ad. The advertiser defines the action — a purchase, newsletter subscription, page view — and the price. Before you sign up, ask yourself, can my site deliver the kind of people who are ready to buy or sign up for something? If visitors come to your site to be entertained or socialize, you’re probably better off with pay-per-click. You can let Google choose the ads you’ll run, or you can see what’s available and pick those you think will convert best. You might as well test both ways. One huge advantage to this program is you can merge ads visually into your site, which has been shown to improve ad performance. You can also put a recommendation next to an ad or embed a text link in your site copy. If your site visitors already trust you, they’re more likely to follow up on a product you stand by.