Does anyone understand eVo? $20,000/month sounds too good to be true

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Here is my link, http://www.evolutioniscoming.com/g.asp?m=EVO186699JK The site seems to be generating a lot of buzz. I think. But they haven't released many details concerning the site. Currently the pre-launch phase ends July 14th. So what happens then is anyones guess, they also have an event that you can buy tickets to which is all apart of the launch. From what i've read they hope to combine social network and online games. Somehow users must get paid so maybe its like moola.com in that way. The buzz is growing and the site launch should be huge, so if we can build a referral network before the launch maybe we could cash in.