World Of Warcraft: Selling Characters

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Hey, i play a game called World Of Warcraft. As many of you know Blizzard, the creators of this fantastic MMORPG game routinely ban and permanently delete accounts for selling characters to other people through means of Real life cash exchange. What do you think of this? Do you reckon you should be allowed to sell your character that you worked/played on for months and months, possibly years with game play to get your character to the end game result (final level, level 70), or do you think blizzard are right, that if you want a level 70 character, Make your own!