How Adults and Youth Are Using Social Networking Sites - Forrester

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Social networking sites like MySpace and Facebook have seen tremendous growth over the past two years, attracting a young and engaged audience. Frequent users of these social networking sites not only engage in more activities and have a more positive attitude about these sites, but they are also far more interested in profiles from their favorite companies. Marketers interested in reaching their audiences on social networking sites should: 1) dispense with traditional Web marketing tactics. 2) encourage “friending” 3) regularly refresh content. Based on a Forrester research report by Charlene Li.