Charity n donating, for the poor or social satisfaction or just publication??

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Nowadayas, since there are many disaster who keeps coming, many people are donating, and gathering for fundraising. or set event fo charity.. the people who participating comes from various background, from rich people, colege student, politician to Celebrity.. as we can see, many who works very fast, immediately after the disaster, they held the fundraising, but there are also who start the fund raising or doing the donation after a few weeks of the news..don't know what are their intention, maybe just for publication? what do you think? or do you often doing social activity? what have u done and tell us ur experience.. maybe u can share ur thought from ur side... wait forward for ur comment