This is really interesting...

@ahgong (10064)
Singapore
July 12, 2007 9:31pm CST
Got it in my mail and found it quite good. Many companies could well learn from the following story! *************************************************** What has vanilla ice-cream to do with root cause analysis n 6-sigma ... read on Never underestimate your Clients' Complaint, no matter how funny it might be! This is a real story that happened between a customer of General Motors and its Customer-Care Executive. A complaint was received by the Pontiac Division of General Motors: "This is the second time I have written to you, and I don't blame you for not answering me, because I sounded crazy, but it is a fact that we have a tradition in our family of Ice-Cream for dessert after dinner each night. But the kind of ice cream varies so, every night, after we've eaten, the whole family votes on which kind of ice cream we should have and I drive down to the store to get it. It's also a fact that I recently purchased a new Pontiac and since then my trips to the store have created a problem. You see, every time I buy a vanilla ice-cream, when I start back from the store my car won't start. If I get any other kind of ice cream, the car starts just fine. I want you to know I'm serious about this question, no matter how silly it sounds: "What is there about a Pontiac that makes it not start when I get vanilla ice cream, and easy to start whenever I get any other kind?" The Pontiac President was understandably skeptical about the letter, but sent an Engineer to check it out anyway. The latter was surprised to be greeted by a successful, obviously well educated man a fine neighborhood. He had arranged to meet the man just after dinnertime, so the two hopped into the car and drove to the ice cream store. It was vanilla ice cream that night and, sure enough, after they came back to the car, it wouldn't start. The Engineer returned for three more nights. The first night, they got chocolate. The car started. The second night, he got strawberry. The car started. The third night he ordered vanilla. The car failed to start. Now the Engineer, being a logical man, refused to believe that this man's car was allergic to vanilla ice cream. He arranged, therefore, to continue his visits for as long as it took to solve the problem. And toward this end, he began to take notes: he jotted down all sorts of data: time of day, type of gas uses, time to drive back and forth etc. In a short time, he had a clue: the man took less time to buy vanilla than any other flavor. Why? The answer was in the layout of the store. Vanilla, being the most popular flavor, was in a separate case at the front of the store for quick pickup. All the other flavors were kept in the back of the store at a different counter where it took considerably longer to check out the flavor. Now, the question for the Engineer was why the car wouldn't start when it took less time. Once time became problem - not the vanilla ice cream Eureka!!!! The engineer quickly came up with the answer: "vapor lock". It was happening every night; but the extra time taken to get the other flavors allowed the engine to cool down sufficiently to start. When the man got vanilla, the engine was still too hot for the vapor lock to dissipate. Remember: Even crazy looking problems are sometimes real and all problems seem to be simple only when we find the solution with a cool thinking. Don't just say its "IMPOSSIBLE" without putting a sincere effort... Observe the word "IMPOSSIBLE" carefully... Looking closer you will see, "I'M POSSIBLE" What really matter is your attitude and your perception ***************************************************
2 responses
@applefreak (3130)
• Singapore
13 Jul 07
this is a good one really! but the manager who received the letter must first believe in it. then the engineer must not take the guy as a lunatic and brush him off. third the engineer must be really patient about this thing. all i can say is this has not happened to me yet. everytime i complain about something, all i get is the 'woman just don't get it' kind of attitude :(
• Singapore
14 Jul 07
totally agree!!! but the problem is too many patients, too little doctor. imagine if a doctor spend 30miin with a patient. even without eating or going to the toilet, the maximum patients he sees a day would be a small small number. :( guess it's a catch-22 situation, more time doctors spend with patient means that the consultation charges will go sky-high. :( another pet peeve of mine - technical support officers of either broadband or computer warranty service. everytime i call and they hear my voice, they will start to ask stupid questions like have you reset your modem etc. think if it's a woman who had complained in the story, maybe they wouldn't even check out the claim. :p
@ahgong (10064)
• Singapore
23 Jul 07
ha ha ha... I have been a help desk before. And these are the standard questions one would ask when trying to trouble shoot. I have encountered people who claims they have turned on the device. And after hours of trying to figure out what was wrong over the phone, we realize that the joker (user) did not plug in the electric cable to the socket to power the device. The thing is this. The helpdesk in your case IS trying to help by eliminating the trivial problems first. Which is much like what the engineer from my story above did.
• Singapore
23 Jul 07
i do understand where they are coming from. coz i've had calls from friends who will ask the silliest questions. lol but the problem with phone technical support, sorry to say but especially guys, is that even after i tell them i've reboot everything they'll still ask me have you reboot this have you reboot that. when i said everything, i actually list out everything i.e. the modem, the laptop, unplug and plug the phone socket etc. but they will still go through their stupid list and ask me again. faintz
@shoelover (896)
• Australia
13 Jul 07
Now that is a great story. It goes to show what good customer service will do. I am sure this customer is very satisfied now especially since they took the trouble to find the answer to the customers predicament.
@ahgong (10064)
• Singapore
13 Jul 07
Thanks for the response! Appreciate it! If I were that customer, I would be impressed too! The trouble and patience they showed to resolve the problem was really impressive! Now, if only that kind of service is show in the stores around where I live, life would be so much nicer!