Convincing parents to ask for help?

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Recently my mother my diagnosed with cancer and has been very ill. Her illness has taken a toll on my family in many ways, emotionally, psychologically, and financially. Right now it is finances that worry me most. Money is very quickly running out and the bills are piling up. However, my parents are much too proud to ask for any financial help and would be very embarrassed if they knew somebody had given them money. Any ideas on how I can convince them to ask for help or find help for us?