Do You Have An Advertising Budget?

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If you're promoting sites and have a business opportunity, do you have a set amount per month that you pay for advertising, or do you just play it by ear? If you had a way to get guaranteed clicks on your links would you be willing to spend a little bit for each link in order to get a lot of clicks? How much would you pay and how much is too much? This will help me to set the prices for my pay per click I'm running. So give me your honest answers. Thank you, heartuvgold