Reading AD's in Newspapers??Do you ?

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Do you have the habit of reading newspapers? If yes,While reading newspaper we see so many attractive ADs with nice colours and designs.My question is : if they found attaractive and catch your eye,do you read them? or just skip them?or Do you read each and every ad carefully? For me when i was searching for jobs i was reading and looking ads carefully.Now am not that much interested but if i found something interesting,i read them? What about?Do you read them????