Reading and Kids .!

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Whew, try getting kids today to read books and see the dismay on their faces. We spent all our time reading books and I still remember every time we passed, we asked mum for new books to read as a gift. Todays generation is glued to the TV and playing VDO games. Even Harry Potter is not incentive enough. The kids knowledge is great because of exposure to TV but their vocabulary is not upto standard. How can we help kids develop a love for reading ?