WHich category of advertisement is most successful ?

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There are a no. of categories of advertisement in intenet .Banners , text ad, search engine results , email ads ( ads sent through emails , signature ads (ads put in email signature ) .Either or both as interent users( surfer) and as adverisers(ecom website owners ,blog owners) you have some preferences for some category of advertisement over others though none category is exclusive . I am new to this area of activity -online home based business . I have lauched a website of my own which i have to advertise now . That is why it is important for me to know the preference of people who are frequent users of internet . WOuld you share your opinion here please? Thank you for reading the post upto here .