What Attracts You to Biz-opps?

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If you're currently or have ever been involved with a home-biz opportunity was there any certain thing that drew you to the program or programs you joined? Or to the sponsor you joined under? When I first got my computer I was suckered in by one of the first work at home ads I saw! I'd decided I was going to go into business for myself and make lots of money. I had no idea then how many such sites there were, and there are probably millions more now. What secret do the Internet superstars have that seems to automatically attract downlines in the thousands no matter what they promote while some of us struggle to get a single response? Do people just recognize someone's name on an ad and figure if they're in this it must be good, not realizing that once this big guru got their money they'd have no real reason to be a good sponsor and help them out? Annie