Myspace advert heaven?

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Is myspace becoming one big advertisement? Or is it already. I mean more and more ads seem to appear all the time. Will it soon become just a heap of ads? I hope not as I enjoy this site. I can see that the site owners will be earning more money the more adverts but are they not earning enough already, with myspace being the third most viewed site in the USA. Anyone else got any opinions on this matter?