Strategies for Blog Marketing

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Strategies for Blog Marketing Irrespective your product and services, blogs can prove to be an integral part of a comprehensive marketing strategy. Presented here are a few valuable blog marketing strategies to guide all those who will want to harness the power of this fast-growing medium. 1. THOROUGHLY research and collect market intelligence. Keep an eye on the public buzz in order to discern the key differences between your brand and those of your rivals. People tend to discuss products in general terms, without using various brand names. So you will want to track down the micro trends, the language that people use and the issues that influence them. This type of monitoring will assist you in ascertaining your level as well as help you to become cognizant(awareness) of your customers' preferences, thus, allowing you to respond appropriately, in a timely fashion, and in a sensible manner. 2. AN EFFECTIVE blog marketing strategy is to engage bloggers by commenting on key business topics. This will allow you to comprehend the blogger's perspective and the audience related to your product. Respond to the posts and comments in a sensible and strategic manner in order to rectify any misinformation that may exist. 3. ADVERTISE on blogs to reach high-ranking and prominent audiences and to target your niche market audience that is present there. Despite comprising a small percentage of total Internet users, bloggers opinions have proven to be influential. 4. BLOG ADVERTISING can engage an important niche. Enabling you to reach a critical market segment or to broaden the impact of your marketing spends. 5. DEPENDING upon the business, complexity, and ad opportunities, blogs vary in size and approach when devising successful blog marketing. You can advertise directly on a blog that appeals to a potential target market or you can choose to utilize an advertising network, such as BlogAds or Pheedo. 6. SUCCESSFUL blog marketing lends itself effectively to attractive, eye-catching banners and even more so to contextually relevant copy. To avoid impression fatigue, YOU MUST CHANGE the ad content frequently. 5. SOCIALIZE - Try to socialize YOUR BLOG with corporate blogs that require your senior management's participation initially. However, corporate blogs may not work for all types of companies since they require a significant level of transparency. 6. AN ESSENTIAL INGREDIENT in effective blog marketing is authenticity. A blog is a vehicle in which you can easily engage your customer in conversations in which they will feel welcome to participate, prompting many return visits. 7. BE IT small businesses or large enterprises, you can substantially build your business and expand your brand by connecting directly with your consumers, resulting in the development of closer relationships with your customer base. 8. SET UP TRACKING on Google News Alerts, Technorati, and PubSub. You will need to be observant and prepared to respond quickly to relevant topics that may be causing turmoil in the blogosphere before they turn into full-blown controversies and issues. 9. BE PERSISTENT in monitoring the Web for references to your brand as well as mention of your major competitors. 10. Thank you very much, from me Michael.