How to increase charm?

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Charm is the ultimate eapon, the supreme seduction, against which there are few defenses. If you've got it, you need neither money, looks, nor pedigree. It's a gift, given only to give away, and the more used, the more there is. It is also a climate of behavior set for perpetual summer and thermostatically controlled by taste and tact. True charm is an aura, an invisible musk in the air; if you see it working, the spell is broken. Charm is dynamic, and cannot be turned on and off at will. As to its ingredients, there is no fixed formula. A whole range of mysteries goes into the caldron, but the magic it offers must be absolute-one cannot be "almost" or "partly" charmed. But how to increase charm, who can tell me?