Why Lord Krishna Said so???

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Geeta-2/11- " Do NOT Grieve on death. Wise persons do not grieve for their relatives who died or for who r living. It is not that they were not existing at any time or they will not exist in future. Just as body goto child, youth, old age faces similiarly it goes in next life." Geeta-2/13 "Feelings ( pains/ pleasures/ heat/ cold etc) come & go.These r transient, so just endure them."-geeta-2/14