How to write a good ad

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Ok Friends..Here is my problem..I am newly in a position that demands I make a go of my business.Following you will find abit about the company. I am trying to write a short ad to capture the attention of different types of people: 1.Stay at home parents(mommy's or Daddy's) 2.People looking to have a home biz that is not a scam 3.People looking to work hard the next few years then enjoy the residual 4.People looking to help with the world issues(global warming, water quality,air quality)while making a living Thanks so much for any ideas you can give me My business is to promote a enviromentally sensitive company that is 51 years old along with A Mentoring Team. I don't really sell products but will if someone wants something. I do bring people to a webpage that explains the company in a short overview ..then if they are still interested I send them to a website that has a video with Oprah Winfrey and other professional people. If someone is interested I teach them to do what I do .. 1.Use the products( this helps cut down on toxic things I would normally use in my home) 2.Teach them to invite,sign, etc 3.Teach them where they can get their leads Company will 1.plant 5 trees to offset packing/shipping materials with every Gold Ambassador 2.do extensive research on how to better,affordablely 'go green' 3.give tons of bonuses,promotions,trips(Hawaii is the next)