White male get married white female !

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My relative requested me to find a smart woman for him to get marry. Within few weeks I found a smart lady and brief him about the woman. Every thing was OK. But the woman was not white as like as my relative. He refused to get marry her. I wondered and asked him what is the reason. He replied, "Sorry, her color...! As I know in our society white or black is not a factor, except this guy? What about your society?