Viewing vs. Reading

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The pace of reading, clearly, depends entirely upon the reader. He may read as slowly or as rapidly as he can or wishes to read. If he does not understand something, he may stop and reread it, or go in search of elucidation before continuing. The reader can accelerate his pace when the material is easy or less than interesting, and slow down when it is difficult or absorbing. If what he reads moving, he can put down the bookfor a few moments and cope with his emotions without fear of losing anything. The pace of television experience cannot be controlled by the viewer; only its beginning and end are within his control as he clicks the knob on and off. He cannot slow down a delightful program or speed up a dreary one. He cannot "turn back" if a word or phrase is not understood. The program moves inexorably forward, and what is lost or misunderstood remains so. Nor can the television viewer readily transform the material he receives into a form that might suit his particular emotional needs, as he invariably does with material he reads. The images move too quickly. He cannot use his own imagination to invest the people and events portrayed on television with the personal meanings that would help him understand and resolve relationships and conflicts in his own life; he is under the power of the imagination of the show's creators. In the televsion experience the eyes are overwhelmed with the immediacy of sights and sounds.