Where do myLot get money to pay us?

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I have always wondered, how do myLot pay us? Initially many months back when I joined myLot there where less than 20,000 users. Then I thought they are paying to interest more members and would eventually stop once they gather mass. But, today we have over 1,00,000 members, still they are paying the same way, not even retarted the rate, or reduced payment. In fact they have got even better, with more enhancements and eye candy. How can this be? They pay over a lakh members, even if it is an average of 10$ per month, it becomes 1 million dollars. Also, the site bandwidth to cater all the logged users, the gigabytes of space to store this data, to process etc. It is a multi dollar business. But how do they find the revenue? Any idea?