WELCOME's whopping collections

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Akshay kumar , anil kapoor, katrina kaif, nana patekar, feroz khan and paresh rawal starrer 'welcome' has collected a whopping 27 crores in its first week..... this is bigeer than the biggest hit of the year OM SHANTI OM 's collection what do u think is the reason..... is Akki's popularity begining to show the magic??