Twins, the newest trend?

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Twins are cute, adorable and they make for some really cute pictures, but are twins becoming the newest trend? It seems like they're almost a fashion statement anymore. Now, natural twins (and by natural I mean, twins that just happened) are one thing. They are special, unique, etc. But what about those women that are taking fertility drugs like clomid or even jumping to the bigger guns of IUI or IVF to obtain twins? Is it really safe or sane to take fertility drugs for the sole purpose of having twins? We had to take 4 rounds of clomid to get pregnant with my daughter. That's only because we had tried for 18 months on our own with no success. After I found out that I wasn't ovulating, we went to the drugs. There are some women who have only been having trouble for a few months and talk their doctors into letting them try clomid. In private discussions, however, they've let on that they really just want the fertility drugs so that they can have twins. Within the past few years, especially with celebrity pregnancies, it seems like pregnancy became the latest "hot thing." Now, it seems like having twins is it, but are people having twins (or higher order multiples) for the wrong reasons? Are people using drugs for multiples just for the attention?