Earn money from Pay per Play audio advertisements (ppp)

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What do you know of this innovative advertising system that promises a lot to webmasters and blog owners? Click for more http://kramatv.blogspot.com/2007/12/breakthrough-technology-has-spawned.html or visit http://www.bestaudioads.com After you read the articles respond: Do you think that this is actually an innovative advertising system? How about you? Will you implement into your website/blog such service and start earning money? Is ppp better than ppc? Does play per play advertising system competes google's adsense?What are the pros and the cons (from you pov)? This discussion will be a nice startup for my new blog article Please follow the links above for your reference, thanks