Tata unveils the "Nano", world's cheapest car!

tata nano - Tata unveils world's cheapest car-Nano
India
January 10, 2008 10:49pm CST
Tata Motors Ltd of India unveiled the world's cheapest car, yesterday bringing car ownership closer to millions of consumers in emerging markets. The 4-seater Nano, with an engine around 625cc, will have a dealer price of 100,000 rupees ($2,500) -- about half the cost of the cheapest car on today's market, a 25-year old model from rival Maruti Suzuki of India. I found it to be 'cute' and affordable but I doubt it can be close to a great car. But Chairman Ratan Tata said as he proudly unveiled what had been dubbed the "People's Car" at the Auto Expo in New Delhi and said, "Let me assure you and our critics the car we have designed will meet all safety norms and all foreign environmental criteria," Anyways, its targeting people who still possess two-wheelers and only aspire for buying a car. I'm sure it will reach out to millions of such target audience and will be a dream come true for them. Atleast I look forward to buying that car!
3 responses
@aseretdd (13730)
• Philippines
11 Jan 08
Well i look forward for this car to be available in my country...a $2500 car is indeed very cheap and affordable even to those who belong to the middle class... i would surely consider buying one... but then with this we have to brace ourselves for the crowded traffic... since i am sure i not the only one who is willing to purchase such a car... I hope they will be able to solve all the technical problems and that they will make this available worldwide with the same cheap price...
1 person likes this
• India
11 Jan 08
Hope that it will be a winner in your country too. Following are the quotes of media people: “It’s a winner. It’s a significant step by the Tata Group in technology advancement and performance. It would do well in the European and North American markets because of its cute looks and low price. The car stands out due to its classic clean lines,” says Jesse Snyder, executive editor, Automotive News Europe, a Germany-based journal. Overseas mediapersons feel it’s a revolution in motoring world. “It’s astonishing what the Tatas have achieved for one lakh. Nano looks fantastic and sounds promising. Small family people would go for this as it’s compact and safe,” says UK-based Car Magazine international editor John Sootheran. “It’s far better than what I expected,” says US-based NewsWeek Magazine reporter Jason Overdorf. “It’s a world-class innovation that has come from India. People residing in large cities of Europe and also in the developing countries would buy this car as it’s affordable,” he added. Foreign mediapersons believe that Nano has the ability to compete with motorcycles as it has a distinctive look and is instantly recognisable. It was when Mr Tata announced the price that foreign journalists cheered, with whoops and calls of ‘who whoo whoo’. Explained one: “This will put the Japanese who have cocked a snook at all of us, US and European car makers in their place!”
@abhax123 (1695)
• India
11 Jan 08
its quite good but still im not buying it before i get real reviews
1 person likes this
• India
11 Jan 08
yes. once people start buying and using this car, only then we can get the real reviews. I think buying a car after doing good research work is always recommended!
@ibsnet (1268)
• India
11 Jan 08
Yes the car is a hit for Indian Cars and it is obviously give a tough competition to other car manufacturers. The car will be commercially available at the end of this year.