Are cosmetic items needed to keep skin soft and attractive?

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Many spend lot of money in this matter by going through Television ads and buy all sorts of cosmetic materials thinking it is advisable to keep the skin soft and attractive. Some use old methods for not spending much money on this whereas some use wasting some time the applying the gram powder before bath and waste little time before they go to bed using suggested items like gram powder, egg and sandal powder. An experienced lady suggest that instead of going for cosmetic items which are not suitable for the country like India it is advisable to use a pure water as a very good medicine. Washing our face regularly whenever we return home from outside helps a lot to remove the dust from pores of face, hands etc.,By consuming maximum pure filtered water daily, we can be healthy and need not worried about skin softness or wrinkles. Doctors advice is that a person who is suppose to drink water enough so that it helps the process of digestion. I personally feel that one should go in for cosmetics suitable to their skin type and not to use them regularly because when aging factor starts these cosmetic effect is much visible on faces of women making them looked much aged..as it makes the skin rough. I feel this method should be workable and welcomed by all women.I would like to know your views.