Value of stocks and shares in stockmarket

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I have no direct practical experience regarding the basics that control the market value of shares and stocks in the national market. Can planned manovering by a powerful few make this market dance to their tunes? I mean can a few powerful manipulate the market? What actually has the real performance of a Limited company to do with its image "created" in this Market? Why are some sudden ups and downs happenning in this market though there is no change in the actual position of the Company concerned or the National or International economy. Will it be true to actual facts if a cynic says that this market is another name for lottery or cards play in which gained points can be converted into money. Is it advisable for an average common man to invest the earnings of his life in the stock& share market? How can he be sure that he has done a wiser thing than putting his earning in the fixed deposit of some reputed Bank? Pardon sought for being very "elementary". Be sure I am straight and simple.