What does"I love Lucy-style" mean?

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Hello,everyone! I'm a chinese student, and I can't understand this phrase. Is there anybody would like to help me. The whole sentence is" I dind not get proactive like my friend Heather, who, having been rejected by her first choice, made I Love Lucy-style plans to drive to the Duke campus with her soccer ball and her science-fair project to show the admissions board exactly what they were rejecting."I'll be very appreciated if there is someone can help me.