Investing?

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Im looking to start investing more. Ive played with sharebuilder which is a very good program. if ur interested in that let me know if i refer u then u get 25 dollars to invest and i get some too.. but anyways. ive invested in that and have a few bucks in a IRA.. Whats the best way to go? IRAs are stable but i heard stock market is actually great if your going to stick it out long term. Thats what I plan on doing. My old professor just told me about a stock that is down alot so i was thinking about getting into that through share builder.. Also they have a money market? has anyone used those before? i think their current rate is 3%