Curves. Could they be in the "WHITE" places?

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Growing up in western society I have noticed the huge emphasis on size zero being the way to look. Even clothes seemingly 'look' better on skinny women... (Or so we are led to believe) However, what baffles me, is when we take a peek at some other non-western civilisations, curves are deemed to be more attractive. While in the Caribbean for instance, I noticed how larger women were so confident about their size and shape though be it they were nowhere near size zero. My question is, through who's 'unhealthy' perception of how we should look are we viewing one another? Is such acceptance to bigger sized women a 'culture' thing...? Or are we just 'follow fashion media monkeys' who believe everything we see and read is gospel? I'd love you to share your views...