What is a Vitabiotic?

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I recently bought myself some new vitamins as I was quite ill and felt that my body needed a boost. My chemist gave me something that looked great - specifically designed for woman and full of good things like evening primrose oil and the full range of B vitamins. I definately feel good taking them but when I was looking at the box tonight I realised that they are vitabiotics and not vitamins. I have never seen this before and was wondering if there is in fact a difference or if it's just a fancy modern word. Does anybody know if there is a difference and what it is?