Cricket has become marketing tool for companies?

Tweet

I feel that cricket has become marketing tool for many companies that want to promote their products and use cricket starts to promote their products. The recent auction of I P L showed the marketing power of cricket. It has become more advertiser where you can reach millions of people by choosing one that is cricket starts. Now our cricketers have become world famous so you have got more scope for advertising you product to reach internationally it is a vary good opportunity for Multi National Companies. Cricketers have become Marketing Icons. More Indian Crickets have become this because of the Population of our country. If you belong to a small country you would be famous in that country only if you are born and leading a nation of 1000 million people you are lucky to born in that country and to lead the country. There may be lot more talented cricketers in the world but of them Indian cricketers are Lucky one.