Marketing Skills

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Hello Everybody, I am running a IT training company in India, where in we provide IT trainigs to different companies as well to students and professional to make a better career. We want to reach more and more people and companies and want to make them aware of our company and services we offer. However I dont know how to do it exactly. shall i go for advertisement in news papers, shall i appoint some executive who will visit every company, shall i put road side banners about our services and courses near colleges or what? how to talk to the HR person aor manger of other companies, how to make the presentatiuon or conversation with them more effective? please help me out... in short how to go for marketting ????