Essential Business Portal

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With so many ways to promote ourselves, online and off, it makes it hard to not get really carried away. Winding up with way too may outlets that we can effectively handle. Especially considering all the free advertising offers to increase traffic to our web site. When time is money and we intend to promote to earn, how do you choose where to promote your online business? What is important to you and what percentage of your revenue dollars do you reinvest into advertising, if at all. What marketing strategies do you use? What is the best advertising medium that you have found and or use on the internet?