Complaining about products we purchase... Does it work?

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I had always liked Big Red gum as it, unlike other products, did not have aspertaine or nutrasweet in it. Now that has changed. I bit into it expecting to have the same wonderfully refreshing cinnamon taste that I have long enjoyed and found that it had been made into something that was foul, nasty and horrible. It made me have the kind of face that you get when you bite into a sour or poisen substance. I was far from happy about having my favorite gum tampered with. I noticed a comment line on the package and called to protest the change in the gum. The Wringley company listened but not well. And sent me a coupon for a free product mady by them... The only thing is, that they have so many products with aspirtaine in it and they all taste horrible to me. Have you ever complained to a company when its product changed or somehow did not meet with your approval? What was the result? Did you feel like you got some satisfaction?