Metallica Announce New Albums Title

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After putting up letters day by the day this past week Metallica has finally announced the title of their new album "Death Magnetic" This can be seen on both metallica.com and missionmetallica.com which also comes with a video and a riff behind it. I personally think the titles alright but I was expecting a little more even though it is their best title since 1988. I thought the riff in the video was pretty good, had a Frayed Ends of Sanity feel to it, so the riff was better than the title to me. I think its decent but it should be heard in context first before judged. Thoughts?