pay per click advertising - unlock the succses key word

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the first step of website creation is to find out what keywords it is going to serve. the keywords of the website are those words that best describe the purpose of the website and shall be extensively searched for in the search engine. when a user want to look for a relevant website in the seach engine he will either type the name or url of the website or ppc avertising works on the bidding technique.websites bid on the most relevant keyword for their website which is quite searchable and popular amongst visitor too.a trick here is to index your keyword not for high demand keywords,but for comparatively lower ranking an important thing in ppc adverstising is that your website should also be optimized for the keywords that are being ranked in the search engine so that when the readers go through your website they will be able to connect with the content in the site.