reasons to like mylot.

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I am using mylot since last one month, and i have seen lot of people coming across appreciating the mylot, as u can see i am a fresher,i agree i m enjoying it, but what are the reason u like the mylot? What are the best thing that u can do on mylot? What force u to spend more and more time on it? How you can earn more and more with help of mylot? Please post ur views and reasons here