A gripe about cell phones!

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I research heavily before I purchase anything that is either big ticket (like several hundred dollars) or includes some type of contract where if you fail to live up to it, it becomes a big ticket item. Anyway, one thing I've discovered that really bugs me is all the inclusivity with specific cell phones. I think that all the phones on the market should be marketed without a specific carrier attached to it so that you can purchase the phone you want independent of the carrier and/or plan you end up using - without having to pay full price for the phone and THEN have to get it unlocked. Some phones never do work with specific carriers - like Verizon phones for example. Before I purchased my Motorola, I was looking at an LG - but then I found out that the Verizon-enabled phones do not work with my carrier and they can't even unlock them for use!