Travel consumers do not value travel agencies

July 29, 2008 3:32am CST
I’m pretty confident that I am not the only consumer who does that. Is the problem therefore that we don’t value the travel agents knowledge and experience anymore or is it a simple fact that we don’t have the time anymore and find it quicker searching for the best package holiday deal ourselves. Let’s forget the internet for a minute. Is it quicker for me to sit down with one agent, or call a number of travel agencies with my holiday requirements, and ask them to call me back with a quote. Maybe independent travel agencies need to act a little more like a price comparison site and search around. As consumers we do not think about the holiday in it’s entirety. Book a holiday in Thailand, for £700 where the cost to eat, drink and get around is much cheaper than a £400 holiday to Benidorm, because the Euro is weak. How many of you would base the cost of living in your holiday destination when factoring in holiday price. I know I haven’t in the past.
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