I know I have something here, but how do I turn it into cash?!?

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Here's the scoop -- I have an original product and my own website up. But I don't know how to promote it... any ideas? I'm also looking for people who would like to advertise for free on my site... the only catch is I have to like your website and it must be related to kids or parents or family, etc. I'm trying to pull together enough to post a "Recommended Sites" section on the "Parent Page" of my site. Also, I have taken to working part time. Meanwhile, I really need this site to take off and am willing to put in the time it takes. I just don't know what it is I need to do. On the other hand, I need to find a way to make some extra cash while caring for a baby. I've been looking to babysit but no one wants to offer me an afternoon position with a baby, for reasons unknown. I can definitely handle caring for several children while handling the baby (he's 1). Anything you have to contribute or suggest would be REALLY great! The website is www.grafxone.com/kokomonkeego. Thanks everyone!