Please help me help my friend...

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My friend wants to quit smoking, but doesn't know how to go about it. It seems that he body craves cigarettes, and especially when she is working against a deadline, she automatically reaches for the stick. She is always busy, always tense, always under high stress, so cigarettes are her only outlet. And she never has time to relax - she actually gets mad when I tell her about relaxing. Is there a way to quit smoking when you are always busy and under stress? What can substitute for cigarettes as something to reach for when one is thinking and working against deadlines? Please help me help her...