when there something about money why people always get cheated!

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hey guys i have an excellent question for you.why always most of the time people get cheated when money is involved in that means take the current example of online lottery its is a hot topic .when somebody gets mail that u earn 100000$ lottery please send us the tax money or the u have to pay something to get that money. some people blindly believe on that and send money to that persons account and afterwards blame on that person .there are various ways like buy some item from someone u will get a nice gift.all these things how the people beleive on these people so easily.